Polaris Industries, parent to Bennington, Godfrey and Hurricane, yesterday announced its 2025 full year and fourth quarter results.
Full-year sales were $7.2 billion, flat from 2024. Fourth quarter overall sales were $1.92 billion, up 9% year-over-year. Adjusted gross profit margin for the quarter was 20.3%, a decline of 77 basis points from the year-ago quarter.
The Marine Group reported fourth quarter sales of $138.3 million, a 1% increase from the prior-year quarter. According to a statement, sales were largely driven by higher volume on entry-level pontoons. Gross profit margin decreased to 14.4% from 17.3% year-over-year, mainly due to a negative product mix caused by the sales of entry-level pontoons. The company did not break out full-year marine sales results in its report.
“Twenty-twenty-five may have brought headwinds outside our control, but the Polaris team met the year with resolve, a disciplined focus and unwavering commitment to our dealers and riders,” CEO Maike Speetzen said in the statement. “We delivered strong results for the year, gaining share across our segments, enhancing operations, achieving healthy dealer inventory levels and advancing strategies that strengthen our foundation. Our long-term growth plan remains anchored in category-defining innovation, efficient operations and a best-in-class dealer network.”
Guidance for 2026 forecasts sales up 1% to 3% versus 2025. It also expects earnings per share attributed to Polaris common stockholders to be between $1.50 and $1.60, relative to ($0.01) in 2025.
