Princess Yachts today announced the appointment of Terri McCollin as head of communications. In her new role, McCollin will lead the company’s global communications strategy, overseeing corporate communications, media relations, executive profiling, reputation management and brand communications across key international markets.
Simon Clare, executive director, brand and marketing, said in a statement, “Terri’s proven track record in global communications, coupled with her passion for brand storytelling, makes her ideally placed to help drive the next chapter of our growth and further elevate the Princess brand on the world stage.”
Most recently, McCollin served as vice president at luxury hospitality communications agency J/PR, where she led account teams representing some of the world’s most acclaimed hotel collections and destination marketing organizations.
