Online boat-sales marketplace Rightboat announced that it appointed Josie Tucci vice president of marketing and general manager for North America. Tucci has 20 years of industry experience leading international sales and marketing teams.
“The market opportunity, especially in North America, for a boat-sales platform built on new technology and offering a truly affordable alternative to the status quo is being driven by demand from yacht brokers and boat dealers globally,” Rightboat CEO Ian Atkins said in a statement. “Having partnered with Josie in her prior roles, I know she will deliver business growth and a first-class experience for our site visitors, B2B clients and industry partners alike.”
Tucci’s digital marketing experience will underpin the company’s expansion strategy.
“I am excited to join the Rightboat team of industry experts to provide the best online experience for both boat buyers and sellers,” Tucci said in the statement. “Having led the marketing and build of award-winning websites for some of the world’s premier yacht charter and yacht sales brands, I look forward to contributing to the Rightboat leadership team’s ambitious plans for the future.”
