Online marketplace Rightboat announced the launch of Propel. The OEM-focused marketing program delivers targeted exposure, lead generation and brand control for builders of new boats, a company statement said.
“Propel is about putting manufacturers in control of their digital destiny,” vice president of sales Charlie Jefferson said in the statement. “We’ve created a fair-priced, high-performance alternative that uses live audience data to reach serious buyers with precision, not guesswork. The result is an effective marketing channel which provides a measurable, commercial impact for OEMs and their dealers.”
Propel enables brands to connect with buyers across the Rightboat network. Features include brand search exposure, new-model promotion, dynamic audience targeting and actionable reporting.
Ocean Alexander, Aquila, Formula, Sailfish and Le Boat are among the first OEMs to sign up for Propel, Rightboat said.
