Blue, the public relations and marketing firm for the clean energy and commercial maritime industries, has acquired the U.K.-based Saltwater Stone PR agency (to be renamed Saltwater). The purchase moves Blue into the recreational marine and superyacht sectors as part of the company’s strategy to accelerate growth through B2B acquisitions.
“Saltwater was founded by Georgina and Clive Bartlett in the early 1990s and built a great reputation within the marine leisure, white boat and superyacht market,” Alisdair Pettigrew, managing director of Blue, said in a statement. “Clive retired from the business in 2019, and as Georgina now moves on, we recognize we have both a great responsibility and opportunity to expand into another growing maritime sector.”
Saltwater employees will continue to work from the Poole office under the Saltwater brand, with additional integrated services from Blue. Saltwater clients include Peters and May, Kongsberg Maritime and ACR.
