Scout Boats announced three promotions at its South Carolina-based headquarters, effective Jan. 1. Sherrie Ferguson is vice president of human resources, Ashley Richardson is director of human resources, and Courtney Guice was elevated to executive vice president.

“Our growing global brand is only as good as its people, and we’re blessed to have the hardest working and most dedicated folks out there,” Scout president Dave Wallace said in a statement. “We’re proud of their accomplishments and look forward to how each of these three will help continue growing our brand and culture. We’ve built a team here that will continue to take us into the future.”

Added Ferguson: “When my father, Steve Potts, started Scout in 1989, it was truly a family affair with my mom Dianne, my brother Stevie, and sister Stephanie. The great thing is, after all these years, it still is a family. … I couldn’t be more proud to help carry on the tradition as vice president of HR.”