This month’s Pulse Report survey asks dealers about how multiple factors affect demand, including weather, the local economy, trade-in activity, access to credit and more. It also asks about dealers’ approach to the use of artificial intelligence.
Launched by the Marine Retailers Association of the Americas and Baird Research, the Pulse Report monitors monthly retail conditions and includes the Marine Retail Sentiment Index, which tracks retailer confidence. Soundings Trade Only partners with Baird to disseminate the survey and report the results. All comments are treated as anonymous.
