Hinckley announced new leadership for Hinckley Yacht Services in Florida and a new YachtCare program for classic Picnic Boats.

Matt Berbig joined Hinckley Yacht Services as general manager of the YachtCare Center in Stuart, Fla. Berbig has 12 years of experience as director of yard operations at MacDougalls’ Cape Cod Marine Service in Falmouth, Mass.

Matt Abbott joins Berbig in Stuart as director of customer service for the Southeast. Abbott has more than 21 years of experience with Hinckley in Southwest Harbor, Maine, where he served as ownership experience manager and led training of new yacht owners.

Rafael Ramirez joined Hinckley just over a year ago as general manager of yacht services on the Gulf Coast. He most recently served as operations manager running shipyard and marina logistics for Lauderdale Marine Center, one of the largest yacht repair facilities in the United States.

“The upgrades to our Yacht Services team in Florida will allow us to dramatically improve the services we provide to owners in the region and those who have trusted Hinckley to move their boat south for the season” said Mike Arieta, president of The Hinckley Co. in a statement.

“The new team is in place with extensive new investments in Florida now open for business, including a brand new 40,000-square-foot, Category 5 storm rated, climate-controlled storage facility in Stuart, as well as a new Gulf Coast facility in Fort Myers,” Arieta said.

“We are redoubling our commitment to a region that remains incredibly important to our business,” he said. “As we celebrate the 25th anniversary of the Picnic Boat this year, we are excited to announce YachtCare Classic, a service program tailored specifically for our early-model yachts in the region.