Lippert Components is rebranding its core businesses to Lippert, the company reported in a statement. Its parent company will remain LCI Industries.
“For the past decade, we have been on an intense journey to become more than just a single market component manufacturer,” Lippert president and CEO Jason Lippert said in the statement. “As we drive toward $3 billion in sales with a significant global presence, the time is right to fine-tune our branding strategy.”
The core line of RV, marine and commercial products formerly branded as Lippert Components — Taylor Made, CURT, Lewmar and Lippert’s other sub-brands — will be endorsed by Lippert to reinforce the parent company’s role as a leading global manufacturer.
Lippert also has refreshed its brand identity, including an updated logo, color scheme, design, packaging and messaging.
