The 2024 Global Marine Industry Workplace Study
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boat sales

Boat Sales Down in May

Marine retailers continued to report new-boat sales declines in a month that is usually one of the strongest leading into the boating season

It’s the Customer, Stupid

Developing customers who love you is a long game, not a short grab for profits. Dealers are right to be concerned about headwinds the industry is facing, but everyone at dealerships still must maintain focus on the customer experience.

A Balancing Act

Dealers continue to report strong interest in new boats and are maintaining business with traditional selling strategies

Miami 2023: That’s a Wrap

The Discover Boating Miami International Boat Show welcomed 100,000 visitors from 35 countries to six venues across the city

What’s Old Is New Again

As results from the 2023 boat show season begin to pour in, it’s worth asking: Are we seeing a repeat of the late-twenty-teens marketplace?

The Year Ahead

Here’s what industry leaders see coming in 2023 in the areas of technology, engines, boat sales, political advocacy, mergers and acquisitions, and the workforce.

Dollars vs. Units

As the calendar year closes and the 2023 model year launches into boat-show season, dealers across North America continue to report a significant slowdown in retail activity.

Inflation Stymies Boat Sales

Inventories of new and used boats are improving at the retail level but are still considered comparatively lean, according to the results of the monthly Pulse Report survey.

The Other Side of the Covid Bubble

The mood among boat dealers is shifting. Two years on from the historic, Covid-fueled rise in demand for boats, the tide is beginning to turn.

Boat sales increased in 2016

Estimated recreational boat sales increased 6.4 percent in 2016 to an eight-year high of 254,300 units. High-volume outboard boats were up 6.1 percent, followed by

Boat Sales Down in May

Marine retailers continued to report new-boat sales declines in a month that is usually one of the strongest leading into the boating season

It’s the Customer, Stupid

Developing customers who love you is a long game, not a short grab for profits. Dealers are right to be concerned about headwinds the industry is facing, but everyone at dealerships still must maintain focus on the customer experience.

A Balancing Act

Dealers continue to report strong interest in new boats and are maintaining business with traditional selling strategies

Miami 2023: That’s a Wrap

The Discover Boating Miami International Boat Show welcomed 100,000 visitors from 35 countries to six venues across the city

What’s Old Is New Again

As results from the 2023 boat show season begin to pour in, it’s worth asking: Are we seeing a repeat of the late-twenty-teens marketplace?

The Year Ahead

Here’s what industry leaders see coming in 2023 in the areas of technology, engines, boat sales, political advocacy, mergers and acquisitions, and the workforce.

Dollars vs. Units

As the calendar year closes and the 2023 model year launches into boat-show season, dealers across North America continue to report a significant slowdown in retail activity.

Inflation Stymies Boat Sales

Inventories of new and used boats are improving at the retail level but are still considered comparatively lean, according to the results of the monthly Pulse Report survey.

Boat sales increased in 2016

Estimated recreational boat sales increased 6.4 percent in 2016 to an eight-year high of 254,300 units. High-volume outboard boats were up 6.1 percent, followed by

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