A Reboot Season
August 25, 2024
Boat show organizers say this fall offers a chance to reconnect with buyers amid high inventory, economic challenges and political uncertainty
Boat show organizers say this fall offers a chance to reconnect with buyers amid high inventory, economic challenges and political uncertainty
The trade credential is valid for nine events in the 2024-2025 Discover Boating show season.
Boat shows are critical to the industry’s success, especially during down cycles.
Thanks to a sluggish economy, high interest rates and wet, cold weather in some parts of the country, April was a tough month for dealers.
If you are a boat dealer, the MRAA is working on your behalf every day — whether you are a member or not. It’s an organization I want to support, and feel a duty to support, to know I’ve done my part to grow this great industry.
Discover Boating’s mission to expand the market for boating by attracting the next generation, and retaining and growing current boaters, comes into market as consumers navigate economic and political headwinds.
Developing customers who love you is a long game, not a short grab for profits. Dealers are right to be concerned about headwinds the industry is facing, but everyone at dealerships still must maintain focus on the customer experience.
In January, new-boat registrations were down 23.6%, at 4,293 compared with 5,618 in the same time frame in 2022. These numbers continue to indicate the typical seasonal slowdown that most dealers and manufacturers in Northern states expect.
Dealers continue to report strong interest in new boats and are maintaining business with traditional selling strategies
Dealers say that despite talk an impending recession, that 2023 may turn out to be similar to 2019 — a perfectly strong sales year compared to traditional norms
Boat show organizers say this fall offers a chance to reconnect with buyers amid high inventory, economic challenges and political uncertainty
The trade credential is valid for nine events in the 2024-2025 Discover Boating show season.
Boat shows are critical to the industry’s success, especially during down cycles.
Thanks to a sluggish economy, high interest rates and wet, cold weather in some parts of the country, April was a tough month for dealers.
If you are a boat dealer, the MRAA is working on your behalf every day — whether you are a member or not. It’s an organization I want to support, and feel a duty to support, to know I’ve done my part to grow this great industry.
Discover Boating’s mission to expand the market for boating by attracting the next generation, and retaining and growing current boaters, comes into market as consumers navigate economic and political headwinds.
Developing customers who love you is a long game, not a short grab for profits. Dealers are right to be concerned about headwinds the industry is facing, but everyone at dealerships still must maintain focus on the customer experience.
In January, new-boat registrations were down 23.6%, at 4,293 compared with 5,618 in the same time frame in 2022. These numbers continue to indicate the typical seasonal slowdown that most dealers and manufacturers in Northern states expect.
Dealers continue to report strong interest in new boats and are maintaining business with traditional selling strategies
Dealers say that despite talk an impending recession, that 2023 may turn out to be similar to 2019 — a perfectly strong sales year compared to traditional norms
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