The 2024 Global Marine Industry Workplace Study
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consumers

Hear That Rumble in the Distance?

Reports from retailers and manufacturers following the boat shows, coupled with an informal survey I conducted with sales and marketing executives, tell me we need a mixed bag of tricks to address new-boat sales and the state of consumer confidence.

Mixed Signals

Various consumer sentiment scores are down, and up, while small-business owners are worrying and home builders are more optimistic

Go mobile or go home!

It’s what most digital marketing experts are saying — your message has got to be mobile in today’s marketplace. EMarketer is projecting that by 2017,

Consumer confidence stabilized in March

After three months of declines, including an all-time low in February, the Consumer Confidence Index was relatively unchanged in March, according to the latest report

Engine makers craft own stimulus plans

Engine makers are offering some of the most aggressive, comprehensive retail promotions in recent memory to address three key factors hurting the marine industry: excess

BRP, Ranger launch sales promotions

’Tis the season for factory promotions. BRP and Ranger Boats are rolling out special promotions to entice consumers to buy. BRP’s Evinrude 100th Anniversary Sales

Hear That Rumble in the Distance?

Reports from retailers and manufacturers following the boat shows, coupled with an informal survey I conducted with sales and marketing executives, tell me we need a mixed bag of tricks to address new-boat sales and the state of consumer confidence.

Mixed Signals

Various consumer sentiment scores are down, and up, while small-business owners are worrying and home builders are more optimistic

Go mobile or go home!

It’s what most digital marketing experts are saying — your message has got to be mobile in today’s marketplace. EMarketer is projecting that by 2017,

Consumer confidence stabilized in March

After three months of declines, including an all-time low in February, the Consumer Confidence Index was relatively unchanged in March, according to the latest report

Engine makers craft own stimulus plans

Engine makers are offering some of the most aggressive, comprehensive retail promotions in recent memory to address three key factors hurting the marine industry: excess

BRP, Ranger launch sales promotions

’Tis the season for factory promotions. BRP and Ranger Boats are rolling out special promotions to entice consumers to buy. BRP’s Evinrude 100th Anniversary Sales

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