Developing customers who love you is a long game, not a short grab for profits. Dealers are right to be concerned about headwinds the industry is facing, but everyone at dealerships still must maintain focus on the customer experience.
Founded in 1966, the International Council of Marine Industry Associations is a global organization composed of national boating federations and other bodies involved in the recreational marine industry. ICOMIA works on such issues as breaking down trade barriers, improving boating safety and promoting recreational boating worldwide.
The mood among boat dealers is shifting. Two years on from the historic, Covid-fueled rise in demand for boats, the tide is beginning to turn.
Developing customers who love you is a long game, not a short grab for profits. Dealers are right to be concerned about headwinds the industry is facing, but everyone at dealerships still must maintain focus on the customer experience.
Founded in 1966, the International Council of Marine Industry Associations is a global organization composed of national boating federations and other bodies involved in the recreational marine industry. ICOMIA works on such issues as breaking down trade barriers, improving boating safety and promoting recreational boating worldwide.
The mood among boat dealers is shifting. Two years on from the historic, Covid-fueled rise in demand for boats, the tide is beginning to turn.
