Fear of an impending exodus, especially with concerns about a looming economic recession, has leaders at the MRAA, the National Marine Manufacturers Association and the Recreational Boating & Fishing Foundation urging the industry to start focusing immediately on improving customer service as the primary way to retain these boaters.
At the end of last year, I began to hear dealers, boatbuilders, component producers, engine manufacturers, association leaders and other industry leaders start to ask the same question: How do we keep the windfall of new boaters we gained during the Covid bubble?
With insights gleaned from more than 16,000 individual industry employee satisfaction surveys, the Marine Retailers Association of the Americas has gained new understanding and answers of how to drive employee engagement.
Fear of an impending exodus, especially with concerns about a looming economic recession, has leaders at the MRAA, the National Marine Manufacturers Association and the Recreational Boating & Fishing Foundation urging the industry to start focusing immediately on improving customer service as the primary way to retain these boaters.
At the end of last year, I began to hear dealers, boatbuilders, component producers, engine manufacturers, association leaders and other industry leaders start to ask the same question: How do we keep the windfall of new boaters we gained during the Covid bubble?
With insights gleaned from more than 16,000 individual industry employee satisfaction surveys, the Marine Retailers Association of the Americas has gained new understanding and answers of how to drive employee engagement.
