The 2024 Global Marine Industry Workplace Study
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customers

It’s the Customer, Stupid

Developing customers who love you is a long game, not a short grab for profits. Dealers are right to be concerned about headwinds the industry is facing, but everyone at dealerships still must maintain focus on the customer experience.

5 Marketing Takeaways From Dealer Week

If you were seeking plenty of practical how-tos, the Marine Retailers Association of the Americas’ Dealer Week delivered, featuring educational pathways focused on leadership, sales and marketing, and service and parts.

Service With a Smile

At the end of last year, I began to hear dealers, boatbuilders, component producers, engine manufacturers, association leaders and other industry leaders start to ask the same question: How do we keep the windfall of new boaters we gained during the Covid bubble?

The Answer to Disruption is Discipline

At this year’s Dealer Week — the signature annual event of the Marine Retailers Association of the Americas — leading dealers, suppliers and experts will gather to share insights on how to create a foundation for sustained future success.

Garmin adds ABYC standard to repair work

A new agreement between the American Boat and Yacht Council and Garmin International means ABYC’s electrical certification course will be recognized as a prerequisite for

It’s the Customer, Stupid

Developing customers who love you is a long game, not a short grab for profits. Dealers are right to be concerned about headwinds the industry is facing, but everyone at dealerships still must maintain focus on the customer experience.

5 Marketing Takeaways From Dealer Week

If you were seeking plenty of practical how-tos, the Marine Retailers Association of the Americas’ Dealer Week delivered, featuring educational pathways focused on leadership, sales and marketing, and service and parts.

Service With a Smile

At the end of last year, I began to hear dealers, boatbuilders, component producers, engine manufacturers, association leaders and other industry leaders start to ask the same question: How do we keep the windfall of new boaters we gained during the Covid bubble?

The Answer to Disruption is Discipline

At this year’s Dealer Week — the signature annual event of the Marine Retailers Association of the Americas — leading dealers, suppliers and experts will gather to share insights on how to create a foundation for sustained future success.

Garmin adds ABYC standard to repair work

A new agreement between the American Boat and Yacht Council and Garmin International means ABYC’s electrical certification course will be recognized as a prerequisite for

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