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The 2024 Global Marine Industry Workplace Study
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economy

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Inflation Ticked up to 4.2% in May

The Wall Street Journal says the increase is a “sign that high energy costs stemming from the conflict with Iran are continuing to push up price pressures.”

Few Fireworks in July

Retailer sentiment for current conditions was up, but getting sales across the finish line remained a challenge for dealers

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The Dealmakers

Despite persistent inflation concerns, some continued supply-chain challenges and fears of a looming recession, mergers and acquisitions continue in the recreational marine industry.

AdobeStock_123018046

Long-Game Strategy

Discover Boating’s mission to expand the market for boating by attracting the next generation, and retaining and growing current boaters, comes into market as consumers navigate economic and political headwinds.

AdobeStock_225024279

Recession Fears Persist

A key measure of U.S. consumer confidence dropped in April to a nine-month low as the outlook for the job market worsened and expectations for inflation remained pessimistic.

AdobeStock_357300830

Hear That Rumble in the Distance?

Reports from retailers and manufacturers following the boat shows, coupled with an informal survey I conducted with sales and marketing executives, tell me we need a mixed bag of tricks to address new-boat sales and the state of consumer confidence.

3. March sentiment

A Short Recovery

After a glimmer of hope at winter boat shows, most dealers are disappointed by declining sales and tough economic times.

1. Feb 2023 New Boat Retail

A Balancing Act

Dealers continue to report strong interest in new boats and are maintaining business with traditional selling strategies

AdobeStock_182513225

Mixed Signals

Various consumer sentiment scores are down, and up, while small-business owners are worrying and home builders are more optimistic

Image of a graph arrow jaggedly pointing up

Inflation Ticked up to 4.2% in May

The Wall Street Journal says the increase is a “sign that high energy costs stemming from the conflict with Iran are continuing to push up price pressures.”

Few Fireworks in July

Retailer sentiment for current conditions was up, but getting sales across the finish line remained a challenge for dealers

AdobeStock_297719484

The Dealmakers

Despite persistent inflation concerns, some continued supply-chain challenges and fears of a looming recession, mergers and acquisitions continue in the recreational marine industry.

AdobeStock_123018046

Long-Game Strategy

Discover Boating’s mission to expand the market for boating by attracting the next generation, and retaining and growing current boaters, comes into market as consumers navigate economic and political headwinds.

AdobeStock_225024279

Recession Fears Persist

A key measure of U.S. consumer confidence dropped in April to a nine-month low as the outlook for the job market worsened and expectations for inflation remained pessimistic.

AdobeStock_357300830

Hear That Rumble in the Distance?

Reports from retailers and manufacturers following the boat shows, coupled with an informal survey I conducted with sales and marketing executives, tell me we need a mixed bag of tricks to address new-boat sales and the state of consumer confidence.

3. March sentiment

A Short Recovery

After a glimmer of hope at winter boat shows, most dealers are disappointed by declining sales and tough economic times.

1. Feb 2023 New Boat Retail

A Balancing Act

Dealers continue to report strong interest in new boats and are maintaining business with traditional selling strategies

AdobeStock_182513225

Mixed Signals

Various consumer sentiment scores are down, and up, while small-business owners are worrying and home builders are more optimistic

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