Few Fireworks in July
August 25, 2024
Retailer sentiment for current conditions was up, but getting sales across the finish line remained a challenge for dealers
Retailer sentiment for current conditions was up, but getting sales across the finish line remained a challenge for dealers
Meanwhile, consumers in July were somewhat less positive about labor and business conditions
Despite persistent inflation concerns, some continued supply-chain challenges and fears of a looming recession, mergers and acquisitions continue in the recreational marine industry.
A key measure of U.S. consumer confidence dropped in April to a nine-month low as the outlook for the job market worsened and expectations for inflation remained pessimistic.
Discover Boating’s mission to expand the market for boating by attracting the next generation, and retaining and growing current boaters, comes into market as consumers navigate economic and political headwinds.
After a glimmer of hope at winter boat shows, most dealers are disappointed by declining sales and tough economic times.
Reports from retailers and manufacturers following the boat shows, coupled with an informal survey I conducted with sales and marketing executives, tell me we need a mixed bag of tricks to address new-boat sales and the state of consumer confidence.
Dealers continue to report strong interest in new boats and are maintaining business with traditional selling strategies
Various consumer sentiment scores are down, and up, while small-business owners are worrying and home builders are more optimistic
To wrap up 2022, marine retailers reported lower demand, expressed more negative sentiment and voiced concerns about rising inventory. Boat prices and the economy remained top of mind for dealers in December.
Retailer sentiment for current conditions was up, but getting sales across the finish line remained a challenge for dealers
Meanwhile, consumers in July were somewhat less positive about labor and business conditions
Despite persistent inflation concerns, some continued supply-chain challenges and fears of a looming recession, mergers and acquisitions continue in the recreational marine industry.
A key measure of U.S. consumer confidence dropped in April to a nine-month low as the outlook for the job market worsened and expectations for inflation remained pessimistic.
Discover Boating’s mission to expand the market for boating by attracting the next generation, and retaining and growing current boaters, comes into market as consumers navigate economic and political headwinds.
After a glimmer of hope at winter boat shows, most dealers are disappointed by declining sales and tough economic times.
Reports from retailers and manufacturers following the boat shows, coupled with an informal survey I conducted with sales and marketing executives, tell me we need a mixed bag of tricks to address new-boat sales and the state of consumer confidence.
Dealers continue to report strong interest in new boats and are maintaining business with traditional selling strategies
Various consumer sentiment scores are down, and up, while small-business owners are worrying and home builders are more optimistic
To wrap up 2022, marine retailers reported lower demand, expressed more negative sentiment and voiced concerns about rising inventory. Boat prices and the economy remained top of mind for dealers in December.
Many products featured on this site were editorially chosen. Soundings Trade Only may receive financial compensation for products purchased through this site.
Copyright © 2025 Soundings Trade Only Firecrown. All rights reserved. Reproduction in whole or in part without permission is prohibited.
