
New agency, same mission: Grow Boating
NMMA selects Minneapolis-based marketing firm to recharge its Discover Boating outreach campaign Professional marketers routinely use the terms “brand identity” and “brand image” – how

NMMA selects Minneapolis-based marketing firm to recharge its Discover Boating outreach campaign Professional marketers routinely use the terms “brand identity” and “brand image” – how
Grow Boating Inc. selected Olson, a Minneapolis-based full-service marketing firm, as the agency of record for the relaunch of the Discover Boating marketing campaign. The
The search is under way for an agency to develop plans for the Discover Boating campaign. A task force made up of the Grow Boating
The Marine Retailers Association of America, in an advisory to members, said it is pleased that the redirection of 85 percent of the Grow Boating
As the industry explores recasting its Discover Boating campaign, the NMMA’s boat manufacturers divisional board voted June 1 to end the redirection of Grow Boating
The Marine Retailers Association of America is asking the Grow Boating board of directors for full funding to be restored to the program and the
Funds that used to go to Grow Boating are being used to help dealers sell boats in the down market, Thom Dammrich, president of the
The Marine Retailers Association of America board of directors will launch a study into how 85 percent of Grow Boating engine assessment funds were used
The National Marine Manufacturers Association’s board of directors unanimously voted to continue the redirection of Grow Boating funds until June 30, 2010. Last year, it
Grow Boating reports that nearly 500,000 people who visited DiscoverBoating.com have clicked on a manufacturer or certified dealer link and clicked through to their Web

NMMA selects Minneapolis-based marketing firm to recharge its Discover Boating outreach campaign Professional marketers routinely use the terms “brand identity” and “brand image” – how
Grow Boating Inc. selected Olson, a Minneapolis-based full-service marketing firm, as the agency of record for the relaunch of the Discover Boating marketing campaign. The
The search is under way for an agency to develop plans for the Discover Boating campaign. A task force made up of the Grow Boating
The Marine Retailers Association of America, in an advisory to members, said it is pleased that the redirection of 85 percent of the Grow Boating
As the industry explores recasting its Discover Boating campaign, the NMMA’s boat manufacturers divisional board voted June 1 to end the redirection of Grow Boating
The Marine Retailers Association of America is asking the Grow Boating board of directors for full funding to be restored to the program and the
Funds that used to go to Grow Boating are being used to help dealers sell boats in the down market, Thom Dammrich, president of the
The Marine Retailers Association of America board of directors will launch a study into how 85 percent of Grow Boating engine assessment funds were used
The National Marine Manufacturers Association’s board of directors unanimously voted to continue the redirection of Grow Boating funds until June 30, 2010. Last year, it
Grow Boating reports that nearly 500,000 people who visited DiscoverBoating.com have clicked on a manufacturer or certified dealer link and clicked through to their Web