In 30-plus years as a public relations executive I’ve promoted what is currently called “reputation management.” This involves measuring and monitoring the reputation of a
The speed at which our world is changing is leaving us no choice but to change ourselves and embrace the new norm. This was evident
Don’t come after me with a club! I promise there’s something this industry can learn from the Tiger Woods public relations debacle. There are precious
I am absolutely thrilled to be presenting at the Marine Dealer Conference & Expo this November. I’ll be moderating a panel discussion I pitched to
The health of the boating marketplace — our success and our survival — is in the hands of the customer. “Every company’s greatest assets are
How closely are you protecting your brand image through your social media initiatives? Who has the authority to “speak” for your organization on these channels?
If you followed my blog on Soundings Trade Only Today, you know I organized a group of boating-oriented people to ride across this great country
We left Palm Desert at 8 a.m. Monday feeling excitement and a twinge of sadness, knowing it was our last ride together as part of
After days of traveling the blessed back roads, we were excited about high-rolling it on Saturday to the bright city lights of Las Vegas. Our
We left Santa Fe on Thursday for Farmington, N.M. Our morning ride was cool and sunny as we tackled the challenges of mountain road switchbacks
In 30-plus years as a public relations executive I’ve promoted what is currently called “reputation management.” This involves measuring and monitoring the reputation of a
The speed at which our world is changing is leaving us no choice but to change ourselves and embrace the new norm. This was evident
Don’t come after me with a club! I promise there’s something this industry can learn from the Tiger Woods public relations debacle. There are precious
I am absolutely thrilled to be presenting at the Marine Dealer Conference & Expo this November. I’ll be moderating a panel discussion I pitched to
The health of the boating marketplace — our success and our survival — is in the hands of the customer. “Every company’s greatest assets are
How closely are you protecting your brand image through your social media initiatives? Who has the authority to “speak” for your organization on these channels?
If you followed my blog on Soundings Trade Only Today, you know I organized a group of boating-oriented people to ride across this great country
We left Palm Desert at 8 a.m. Monday feeling excitement and a twinge of sadness, knowing it was our last ride together as part of
After days of traveling the blessed back roads, we were excited about high-rolling it on Saturday to the bright city lights of Las Vegas. Our
We left Santa Fe on Thursday for Farmington, N.M. Our morning ride was cool and sunny as we tackled the challenges of mountain road switchbacks
