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The 2024 Global Marine Industry Workplace Study
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kenton smith

Diversity marketing must become the norm

Over the past 15 years (often in marketing columns appearing here) I’ve tried desperately to convince industry brass that we must focus on diversity markets

Generating new ideas through a team retreat

Through the years I’ve noticed that marine marketers often hibernate between the last show of the fall and the early-winter onslaught. Although boat sales traditionally

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