Dog Days of August
September 29, 2024
Dealer sentiment was flat compared with July, and most retailers still had too many boats in inventory
Dealer sentiment was flat compared with July, and most retailers still had too many boats in inventory
Retailer sentiment was down from the previous month in March, and there was skepticism about the next three to five years.
Developing customers who love you is a long game, not a short grab for profits. Dealers are right to be concerned about headwinds the industry is facing, but everyone at dealerships still must maintain focus on the customer experience.
As interest in boats and other recreational goods adjusts to a new normal after the pandemic, the mission of Discover Boating — powered by the NMMA and the MRAA — remains focused on attracting the next generation of boaters, and retaining and growing current boaters.
As a new boating season gets underway, the top threat to boater access and businesses that depend on the marine industry is the federal government’s proposed speed restrictions along much of the Atlantic coast of the United States.
After a glimmer of hope at winter boat shows, most dealers are disappointed by declining sales and tough economic times.
Without advocacy, the marine industry wouldn’t have a voice. Each May, the NMMA’s American Boating Congress gathers marine industry stakeholders in Washington, D.C. and includes discussions with members of Congress and administration officials about what’s affecting the marine industry and where we need their help.
The slower economy at the end of 2022 pushed marine retailers to get creative about boosting business amid the winter boat-show season.
Fear of an impending exodus, especially with concerns about a looming economic recession, has leaders at the MRAA, the National Marine Manufacturers Association and the Recreational Boating & Fishing Foundation urging the industry to start focusing immediately on improving customer service as the primary way to retain these boaters.
As the calendar year closes and the 2023 model year launches into boat-show season, dealers across North America continue to report a significant slowdown in retail activity.
Dealer sentiment was flat compared with July, and most retailers still had too many boats in inventory
Retailer sentiment was down from the previous month in March, and there was skepticism about the next three to five years.
Developing customers who love you is a long game, not a short grab for profits. Dealers are right to be concerned about headwinds the industry is facing, but everyone at dealerships still must maintain focus on the customer experience.
As interest in boats and other recreational goods adjusts to a new normal after the pandemic, the mission of Discover Boating — powered by the NMMA and the MRAA — remains focused on attracting the next generation of boaters, and retaining and growing current boaters.
As a new boating season gets underway, the top threat to boater access and businesses that depend on the marine industry is the federal government’s proposed speed restrictions along much of the Atlantic coast of the United States.
After a glimmer of hope at winter boat shows, most dealers are disappointed by declining sales and tough economic times.
Without advocacy, the marine industry wouldn’t have a voice. Each May, the NMMA’s American Boating Congress gathers marine industry stakeholders in Washington, D.C. and includes discussions with members of Congress and administration officials about what’s affecting the marine industry and where we need their help.
The slower economy at the end of 2022 pushed marine retailers to get creative about boosting business amid the winter boat-show season.
Fear of an impending exodus, especially with concerns about a looming economic recession, has leaders at the MRAA, the National Marine Manufacturers Association and the Recreational Boating & Fishing Foundation urging the industry to start focusing immediately on improving customer service as the primary way to retain these boaters.
As the calendar year closes and the 2023 model year launches into boat-show season, dealers across North America continue to report a significant slowdown in retail activity.
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