Good marketers know their markets inside and out. Great marketers succeed time and again by knowing how, where and to what extent their markets fit within a wider world that is constantly changing.
A 21-point self-test to see whether you’re falling off your game.
Industry should get to know poll-tested Policy Playbook
Thanks to all who took a virtual ride on the 2016 Boaterz n Bikerz of America Hull of a Tour: Pacific Coast Rush. It was an eight-day, 2,000-mile boating and motorcycling extravaganza from Seattle to California’s Big Sur, looping back to San Francisco.
Like many of my fellow baby boomers I like classic boats, classic cars and classic rock. That said, I am not a fan of classic technology or marketing tools that lack a digital component.
I hate politics. I hate everything about it. I hate the positioning, the slippery maneuvering, the glad-handing and the lack of authenticity.
Interest in painting the walls inside your home can creep up on you.
As boomers age, boating’s sweet spot is fading, much like the memories of many members of this much-discussed generation. For example, who was it that said, “I don’t want to belong to any club that would accept people like me as a member.”
I lived in Orlando for 32 years and, like most locals, loved the magic and the pixie dust.
A marketing campaign can only do so much when the seas around you are receding and your market is shrinking.
Good marketers know their markets inside and out. Great marketers succeed time and again by knowing how, where and to what extent their markets fit within a wider world that is constantly changing.
A 21-point self-test to see whether you’re falling off your game.
Industry should get to know poll-tested Policy Playbook
Thanks to all who took a virtual ride on the 2016 Boaterz n Bikerz of America Hull of a Tour: Pacific Coast Rush. It was an eight-day, 2,000-mile boating and motorcycling extravaganza from Seattle to California’s Big Sur, looping back to San Francisco.
Like many of my fellow baby boomers I like classic boats, classic cars and classic rock. That said, I am not a fan of classic technology or marketing tools that lack a digital component.
I hate politics. I hate everything about it. I hate the positioning, the slippery maneuvering, the glad-handing and the lack of authenticity.
Interest in painting the walls inside your home can creep up on you.
As boomers age, boating’s sweet spot is fading, much like the memories of many members of this much-discussed generation. For example, who was it that said, “I don’t want to belong to any club that would accept people like me as a member.”
I lived in Orlando for 32 years and, like most locals, loved the magic and the pixie dust.
A marketing campaign can only do so much when the seas around you are receding and your market is shrinking.
