Online focus groups bring new flexibility to a tried-and-true market research tool
February 22, 2016
Looking to validate important opinions about a product or service you are offering, or perhaps considering?
Looking to validate important opinions about a product or service you are offering, or perhaps considering?
Native advertising first sailed into the public consciousness in the summer of 2014, the butt of satire on Comedy Central’s “The Daily Show with John Oliver.”
Whooooooooshhhh — the year has blown by at warp speed! Does it feel as if everything is more compressed and just moves faster to you, too?
On any given day, over a billion people — one of every seven inhabitants of this planet — log on to their Facebook accounts. For our purposes as marine marketers, one of every two to three active Internet users are on Facebook.
When you’re considering the purchase of a new home or vehicle, an expensive toy or even where to go for your family’s next vacation, I bet you solicit opinions from trusted friends, family or colleagues.
Pulling up to a stoplight the other day in the suburbs of Washington, D.C., I looked around at the sea of cars surrounding me and was struck by what I saw — white cars to the left of me, black cars to the right and silver and gray cars in front and in my rear-view mirror.
My last column shared the disappointment a group of us experienced during the Hull of a Tour-Freedom Ride when we stopped to tour the Harley-Davidson plant in York, Pa.
Memo to marine marketers, especially those of you in the business of building new boats: Are you tired of beating your head against the wall trying to find new customers from an ever-dwindling pool of prospects?
Thanks to those of you who took the “virtual ride” with me on Boaterz n Bikerz of America: Hull of a Tour — The Freedom Ride via my blog, which appeared daily on Trade Only Today.
What do our oceans and the Internet have in common? As in the ancient Greek myth of Icarus, unless you’re careful you can drown in the water as well as in the sea of information that is the World Wide Web.
Looking to validate important opinions about a product or service you are offering, or perhaps considering?
Native advertising first sailed into the public consciousness in the summer of 2014, the butt of satire on Comedy Central’s “The Daily Show with John Oliver.”
Whooooooooshhhh — the year has blown by at warp speed! Does it feel as if everything is more compressed and just moves faster to you, too?
On any given day, over a billion people — one of every seven inhabitants of this planet — log on to their Facebook accounts. For our purposes as marine marketers, one of every two to three active Internet users are on Facebook.
When you’re considering the purchase of a new home or vehicle, an expensive toy or even where to go for your family’s next vacation, I bet you solicit opinions from trusted friends, family or colleagues.
Pulling up to a stoplight the other day in the suburbs of Washington, D.C., I looked around at the sea of cars surrounding me and was struck by what I saw — white cars to the left of me, black cars to the right and silver and gray cars in front and in my rear-view mirror.
My last column shared the disappointment a group of us experienced during the Hull of a Tour-Freedom Ride when we stopped to tour the Harley-Davidson plant in York, Pa.
Memo to marine marketers, especially those of you in the business of building new boats: Are you tired of beating your head against the wall trying to find new customers from an ever-dwindling pool of prospects?
Thanks to those of you who took the “virtual ride” with me on Boaterz n Bikerz of America: Hull of a Tour — The Freedom Ride via my blog, which appeared daily on Trade Only Today.
What do our oceans and the Internet have in common? As in the ancient Greek myth of Icarus, unless you’re careful you can drown in the water as well as in the sea of information that is the World Wide Web.
