Start of a makeover for a biased industry
June 12, 2014
“Ours is a prejudiced industry.” That bold statement by Bob Pappajohn, of M&P Mercury, shocked participants at the inaugural meeting in Miami of the Recreational
“Ours is a prejudiced industry.” That bold statement by Bob Pappajohn, of M&P Mercury, shocked participants at the inaugural meeting in Miami of the Recreational
“I’m mad as hell and I’m not going to take it anymore.” If you watched Peter Finch make this dramatic declaration in the movie “Network”
In 30-plus years as a public relations executive I’ve promoted what is currently called “reputation management.” This involves measuring and monitoring the reputation of a
The speed at which our world is changing is leaving us no choice but to change ourselves and embrace the new norm. This was evident
Don’t come after me with a club! I promise there’s something this industry can learn from the Tiger Woods public relations debacle. There are precious
Contrary to what you may have read about this being the new Golden Age of television, what with all the buzz generated by the likes
I am absolutely thrilled to be presenting at the Marine Dealer Conference & Expo this November. I’ll be moderating a panel discussion I pitched to
Buying television advertising is a lot like going fishing. Every once in a while you drop a hook over the side and actually land a
The health of the boating marketplace — our success and our survival — is in the hands of the customer. “Every company’s greatest assets are
How closely are you protecting your brand image through your social media initiatives? Who has the authority to “speak” for your organization on these channels?
“Ours is a prejudiced industry.” That bold statement by Bob Pappajohn, of M&P Mercury, shocked participants at the inaugural meeting in Miami of the Recreational
“I’m mad as hell and I’m not going to take it anymore.” If you watched Peter Finch make this dramatic declaration in the movie “Network”
In 30-plus years as a public relations executive I’ve promoted what is currently called “reputation management.” This involves measuring and monitoring the reputation of a
The speed at which our world is changing is leaving us no choice but to change ourselves and embrace the new norm. This was evident
Don’t come after me with a club! I promise there’s something this industry can learn from the Tiger Woods public relations debacle. There are precious
Contrary to what you may have read about this being the new Golden Age of television, what with all the buzz generated by the likes
I am absolutely thrilled to be presenting at the Marine Dealer Conference & Expo this November. I’ll be moderating a panel discussion I pitched to
Buying television advertising is a lot like going fishing. Every once in a while you drop a hook over the side and actually land a
The health of the boating marketplace — our success and our survival — is in the hands of the customer. “Every company’s greatest assets are
How closely are you protecting your brand image through your social media initiatives? Who has the authority to “speak” for your organization on these channels?
