I’ve identified 15 major marketing mistakes. Take this quiz to see whether these blunders are negatively affecting your brand. Circle all of the numbers below that describe or reflect your company’s current marketing practices.
Would you buy a boat, engine, product or service or do business with someone you didn’t trust? Most Americans wouldn’t. But although the official motto
“Do things the way you’ve always done them and expect nothing more than the same results.” In marketing circles, this is the understatement of the
If marine marketers didn’t have enough to worry about — what with the ongoing debate as to where to put their scarce advertising dollars in
Everybody loves a good mystery, right? Set up the plot, define the problem, integrate memorable characters, enter the hero or heroine and then set the
Did you know there is another famous Albert Einstein besides the world-renowned scientist responsible for that elegantly cryptic formulation we all know as E=mc2 but
Just how important is online video in today’s marketing mix? More important than you might think. Fellow marketing columnist Michael Sciulla recently addressed this topic,
It’s a rare event when the mainstream media devotes air time to the minutiae of marketing. When it does, it’s usually a sign of the
In January I attended the BCS National Championship Game in Pasadena, Calif. Even though my beloved Auburn Tigers lost to the Florida State Seminoles, it
“It’s not 1996 anymore. Everything has changed,” says Matt Sellhorst, who, like many involved in marketing, has had to reinvent himself in the wake of
I’ve identified 15 major marketing mistakes. Take this quiz to see whether these blunders are negatively affecting your brand. Circle all of the numbers below that describe or reflect your company’s current marketing practices.
Would you buy a boat, engine, product or service or do business with someone you didn’t trust? Most Americans wouldn’t. But although the official motto
“Do things the way you’ve always done them and expect nothing more than the same results.” In marketing circles, this is the understatement of the
If marine marketers didn’t have enough to worry about — what with the ongoing debate as to where to put their scarce advertising dollars in
Everybody loves a good mystery, right? Set up the plot, define the problem, integrate memorable characters, enter the hero or heroine and then set the
Did you know there is another famous Albert Einstein besides the world-renowned scientist responsible for that elegantly cryptic formulation we all know as E=mc2 but
Just how important is online video in today’s marketing mix? More important than you might think. Fellow marketing columnist Michael Sciulla recently addressed this topic,
It’s a rare event when the mainstream media devotes air time to the minutiae of marketing. When it does, it’s usually a sign of the
In January I attended the BCS National Championship Game in Pasadena, Calif. Even though my beloved Auburn Tigers lost to the Florida State Seminoles, it
“It’s not 1996 anymore. Everything has changed,” says Matt Sellhorst, who, like many involved in marketing, has had to reinvent himself in the wake of
