A Gloomy June
July 18, 2023
In a month that usually sees new boats being delivered every hour on the hour every sunny Saturday, June sales were slow, and in-person interaction seemed to be even slower at dealerships.
In a month that usually sees new boats being delivered every hour on the hour every sunny Saturday, June sales were slow, and in-person interaction seemed to be even slower at dealerships.
The rainy, chilly month of April, inflation and interest rates held back buyers in some categories, but there were a few bright spots for new boat sales.
Reports from retailers and manufacturers following the boat shows, coupled with an informal survey I conducted with sales and marketing executives, tell me we need a mixed bag of tricks to address new-boat sales and the state of consumer confidence.
After a glimmer of hope at winter boat shows, most dealers are disappointed by declining sales and tough economic times.
Dealers say that despite talk an impending recession, that 2023 may turn out to be similar to 2019 — a perfectly strong sales year compared to traditional norms
For the month of November, 82% of retailers reported declines in new-boat sales, a noticeable drop-off from October statistics.
Estimated recreational boat sales increased 6.4 percent in 2016 to an eight-year high of 254,300 units. High-volume outboard boats were up 6.1 percent, followed by
A year ago in June, sales of new recreational boats were bouncing back after falling virtually flat during April and May.
Recreational boat sales rose 2 percent in the first quarter, slower growth than the industry posted a year earlier.
Retail unit sales of outboard, inboard and sterndrive boats were up 6 percent in 2016 and corresponding dollars were up 8 percent.
In a month that usually sees new boats being delivered every hour on the hour every sunny Saturday, June sales were slow, and in-person interaction seemed to be even slower at dealerships.
The rainy, chilly month of April, inflation and interest rates held back buyers in some categories, but there were a few bright spots for new boat sales.
Reports from retailers and manufacturers following the boat shows, coupled with an informal survey I conducted with sales and marketing executives, tell me we need a mixed bag of tricks to address new-boat sales and the state of consumer confidence.
After a glimmer of hope at winter boat shows, most dealers are disappointed by declining sales and tough economic times.
Dealers say that despite talk an impending recession, that 2023 may turn out to be similar to 2019 — a perfectly strong sales year compared to traditional norms
For the month of November, 82% of retailers reported declines in new-boat sales, a noticeable drop-off from October statistics.
Estimated recreational boat sales increased 6.4 percent in 2016 to an eight-year high of 254,300 units. High-volume outboard boats were up 6.1 percent, followed by
A year ago in June, sales of new recreational boats were bouncing back after falling virtually flat during April and May.
Recreational boat sales rose 2 percent in the first quarter, slower growth than the industry posted a year earlier.
Retail unit sales of outboard, inboard and sterndrive boats were up 6 percent in 2016 and corresponding dollars were up 8 percent.
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