Shimano North America named King Eider Communications its public relations and marketing communications agency. King Eider will provide services to the Shimano, G. Loomis, PowerPro and Jackall brands.
“We are excited to have earned the opportunity to join forces with the internationally renowned leader in the fishing industry and look forward to collaborating on the promotion of America’s fastest growing recreational activity — fishing,” King Eider CEO Dena Vick said in a statement.
“As we strive to capitalize on broad-spectrum opportunities in a complex marketplace, a partnership with an aggressive and forward-thinking public relations team is paramount,” said Andrew Cox, marketing manager for Shimano North America Fishing.
