Yamaha U.S. Marine Business Unit announced the promotion of Scott Higgins to general manager of Marine Engine Systems Sales and Marketing. In his new role, Higgins will oversee strategic direction and execution for marine engine systems sales and marketing initiatives across the organization.
“Scott’s extensive experience and leadership across multiple areas of the business make him the ideal choice to lead our Marine Engine Systems Sales and Marketing team,” Mark Tracy, vice president, Yamaha U.S. Marine Business Unit, said in a statement.
A Yamaha team member since 2003, Higgins has held several leadership roles spanning dealer sales, OEM and operations. Most recently, he served as division manager of Outboard Marketing, where he led Yamaha Marine advertising, events, tournaments and sponsorships, pro staff and dealer education programs. Previously, Higgins served as division manager of Operations, successfully guiding the team through supply chain challenges during the pandemic.
Higgins reports directly to Mark Tracy.
