The National Marine Manufacturers Association announced it is adding a new show to its Discover Boating boat show portfolio. The Discover Boating DTX Boat Show will debut March 18-21, 2027, at the Kay Bailey Hutchison Convention Center in Dallas.
“Texas is one of the strongest boating markets in the country, and North Texas has an enthusiastic boating community and a growing population of potential buyers that have historically been underserved,” NMMA president and CEO Frank Hugelmeyer said in a press release. “Our goal is to turn the Discover Boating DTX Boat Show into one of the nation’s top annual showcases by featuring the best boat brands and regional dealers while also leveraging Discover Boating’s powerful national marketing reach.”
NMMA said it secured a lease through 2029 for 300,000 square feet at the Kay Bailey Hutchison Convention Center. Additional show dates are March 16-19, 2028, and March 1-4, 2029. Darren Envall, NMMA vice president of Midwest/Midsouth boat and sport shows, is show manager for the inaugural year. Contact Envall at denvall@nmma.org.
