Ultimate Marine today announced that it has been named an authorized dealer for Regal Boats, the family-owned, Orlando-based builder of luxury performance boats. Effective Oct. 23, 2026, Ultimate Marine is officially the authorized Regal dealer for New Smyrna Beach.
“Regal has spent more than 50 years building boats with real care for craftsmanship and comfort, and that is how we like to work, too,” said Joe Labon, Managing Director at Ultimate Marine. “Our clients in New Smyrna Beach spend long days on the water, and they expect a boat and a team that make those days easy. We will bring the same white-glove care our owners already know, from delivery and orientation to service long after.”
Regal models from 30 to 50 feet, including the Regal SAV and XO lines, are available for preview at the Ultimate Marine New Smyrna Beach showroom and at Outrigger’s Marina in New Smyrna Beach. Located on State Road 44, the showroom serves boaters on the Mosquito Lagoon, the Indian River and offshore through Ponce Inlet, and will represent Regal across Volusia and Marion counties.
Founded in 1969 by Paul and Carol Kuck and still owned and operated by the Kuck family, Regal builds its boats at its Orlando headquarters, about an hour from the New Smyrna Beach showroom.
