The 2024 Global Marine Industry Workplace Study
Advertisement

Dealer Outlook

Romance in the Dealership

Selling a boat should be thought of as a partnership with the customer that will make his or her life more rewarding, not just a transaction.

Sweetening the Deal

Coupons are a simple but effective way to increase business at the dealership by offering discounts or special offers on products and services. Meanwhile, a new video from the popular “Know Before You Go” series drops this week.

Forget Pickleball, Fishing Should Be in the Olympics

There are several sports that will debut at the 2028 Olympic Games in Los Angeles, and there’s a growing call for pickleball to be added. Let’s not forget that more than 50 million anglers in 78 nations fish competitively.

The Fastest Way To Go Out of Business

Operating a dealership or marina without a written hurricane-preparedness plan can be a disaster in the event of a catastrophic storm. And NOAA is predicting above-average activity this season.

Romance in the Dealership

Selling a boat should be thought of as a partnership with the customer that will make his or her life more rewarding, not just a transaction.

Sweetening the Deal

Coupons are a simple but effective way to increase business at the dealership by offering discounts or special offers on products and services. Meanwhile, a new video from the popular “Know Before You Go” series drops this week.

Forget Pickleball, Fishing Should Be in the Olympics

There are several sports that will debut at the 2028 Olympic Games in Los Angeles, and there’s a growing call for pickleball to be added. Let’s not forget that more than 50 million anglers in 78 nations fish competitively.

The Fastest Way To Go Out of Business

Operating a dealership or marina without a written hurricane-preparedness plan can be a disaster in the event of a catastrophic storm. And NOAA is predicting above-average activity this season.

Advertisement
Advertisement