
Customer Service vs. Customer Experience
Good customer service is a no-brainer when it comes to establishing relationships and repeat business, but service is but one component of the customer experience.

Good customer service is a no-brainer when it comes to establishing relationships and repeat business, but service is but one component of the customer experience.

Scholarship applications are being accepted in New Jersey, Ohio’s MTA is tackling a safety bill, and boat shows are underway in the Garden State and Florida.

Commercial vessels have had several close calls with sportfishing boats as a lack of Great Lakes ice has preseason anglers taking to the water in droves.

A recent report about fertilizer bans by the University of Florida should be more than of casual concern to boating and fishing interests.

Here’s a look at some of the creative ways organizers are drawing people to upcoming boat shows.

Here’s a look at how some marine trade associations help dealers and related businesses along the path to success.

Oyster shells from raw bars and seafood restaurants are being used as substrate for an oyster-planting program that helps clean up Florida waters and provide habitat.

Ladies Let’s Go Fishing hosted its Bass Fishing Academy in Florida, and a Discover Boating campaign used social media influencers to bring younger new boaters into the fold.

In the Sunshine State, a temporary compromise has been reached in the hubbub over a new rail service and bridge openings, while algae blooms and phosphorous levels are on the docket in Ohio.

The Marine Industries Association of Southwest Florida & Tampa Bay launched a post-Hurricane Ian “Welcome Back to the Water” campaign, while NOAA announced a proposal to fund five projects that enhance coral resilience and improve long-term health.

Good customer service is a no-brainer when it comes to establishing relationships and repeat business, but service is but one component of the customer experience.

Scholarship applications are being accepted in New Jersey, Ohio’s MTA is tackling a safety bill, and boat shows are underway in the Garden State and Florida.

Commercial vessels have had several close calls with sportfishing boats as a lack of Great Lakes ice has preseason anglers taking to the water in droves.

A recent report about fertilizer bans by the University of Florida should be more than of casual concern to boating and fishing interests.

Here’s a look at some of the creative ways organizers are drawing people to upcoming boat shows.

Here’s a look at how some marine trade associations help dealers and related businesses along the path to success.

Oyster shells from raw bars and seafood restaurants are being used as substrate for an oyster-planting program that helps clean up Florida waters and provide habitat.

Ladies Let’s Go Fishing hosted its Bass Fishing Academy in Florida, and a Discover Boating campaign used social media influencers to bring younger new boaters into the fold.

In the Sunshine State, a temporary compromise has been reached in the hubbub over a new rail service and bridge openings, while algae blooms and phosphorous levels are on the docket in Ohio.

The Marine Industries Association of Southwest Florida & Tampa Bay launched a post-Hurricane Ian “Welcome Back to the Water” campaign, while NOAA announced a proposal to fund five projects that enhance coral resilience and improve long-term health.