Discover Boating touts website-referral strategy
Discover Boating said it is sending shoppers to manufacturer brand websites as part of its website referral program.
Discover Boating said it is sending shoppers to manufacturer brand websites as part of its website referral program.
Discover Boating said it conducted the most comprehensive study it has ever done on first-time boat buyers and what inspires them to buy.
Discover Boating shared Twitter tips for boat manufacturers and dealers as part of its Social Media 101 summer series.
Discover Boating’s North American marketing campaign exceeded its benchmarks for 2015.
Industry ambassador and country music star Jake Owen took to national news outlets to tout the benefits of his favorite pastime.
The Discover Boating campaign generated a level of awareness for boating this summer that includes an increase of 26 percent in visits to the Discover Boating and Discover Boating Canada website.
Members of major national news outlets took to the water last week in Hampton Bays, N.Y.

Discover Boating leverages the star power of country’s Jake Owen and his natural affinity for boating
This year’s national media buy for Discover Boating has exceeded expectations, driving 60 percent more traffic to manufacturer websites than last year, according to the

“I just think the partnership is really great for both of us,” Owen told Trade Only Today during a break in filming Tuesday aboard his 2015 Malibu Wakesetter 23 LSV.
Discover Boating said it is sending shoppers to manufacturer brand websites as part of its website referral program.
Discover Boating said it conducted the most comprehensive study it has ever done on first-time boat buyers and what inspires them to buy.
Discover Boating shared Twitter tips for boat manufacturers and dealers as part of its Social Media 101 summer series.
Discover Boating’s North American marketing campaign exceeded its benchmarks for 2015.
Industry ambassador and country music star Jake Owen took to national news outlets to tout the benefits of his favorite pastime.
The Discover Boating campaign generated a level of awareness for boating this summer that includes an increase of 26 percent in visits to the Discover Boating and Discover Boating Canada website.
Members of major national news outlets took to the water last week in Hampton Bays, N.Y.

Discover Boating leverages the star power of country’s Jake Owen and his natural affinity for boating
This year’s national media buy for Discover Boating has exceeded expectations, driving 60 percent more traffic to manufacturer websites than last year, according to the

“I just think the partnership is really great for both of us,” Owen told Trade Only Today during a break in filming Tuesday aboard his 2015 Malibu Wakesetter 23 LSV.