![DiscoverBoatingConnected TV[1] DiscoverBoatingConnected TV[1]](https://s3.amazonaws.com/media.tradeonlytoday.com/wp-content/uploads/2025/03/29171425/discoverboatingconnected-tv1.png?w=300)
Targeting the first-time boat buyer: Discover Boating uses new tactics
The campaign will use Connected TV and YouTube influencers for the first time.
![DiscoverBoatingConnected TV[1] DiscoverBoatingConnected TV[1]](https://s3.amazonaws.com/media.tradeonlytoday.com/wp-content/uploads/2025/03/29171425/discoverboatingconnected-tv1.png?w=300)
The campaign will use Connected TV and YouTube influencers for the first time.

The New England Patriots coach has renamed his Grady-White following each Super Bowl victory to reflect the number of rings he has won.

A seminar at IBEX focuses on leveraging digital marketing channels while Discover Boating provides free content to businesses engaged in social media.
Discover Boating is collaborating with more than 20 bloggers and influencers to share their boating stories.
Discover Boating is focusing its 2017 campaign on introducing people to boating.
Discover Boating vice president Ellen Hopkins talked about ways to get started in boating on the May 31 show.

Carl Blackwell, senior vice president and chief marketing officer of the National Marine Manufacturers Association and president of the national Grow Boating campaign, grew up boating but didn’t take a direct path to the industry.
The decline is largely the reason that the age of the average boat owner continues to increase.
Marine industry stakeholders unanimously agreed to continue funding the industrywide marketing campaign Discover Boating.
Grow Boating said today that the Marine Leadership Alliance donated $10,000 to the national Discover Boating campaign.
![DiscoverBoatingConnected TV[1] DiscoverBoatingConnected TV[1]](https://s3.amazonaws.com/media.tradeonlytoday.com/wp-content/uploads/2025/03/29171425/discoverboatingconnected-tv1.png?w=1024)
The campaign will use Connected TV and YouTube influencers for the first time.

The New England Patriots coach has renamed his Grady-White following each Super Bowl victory to reflect the number of rings he has won.

A seminar at IBEX focuses on leveraging digital marketing channels while Discover Boating provides free content to businesses engaged in social media.
Discover Boating is collaborating with more than 20 bloggers and influencers to share their boating stories.
Discover Boating is focusing its 2017 campaign on introducing people to boating.
Discover Boating vice president Ellen Hopkins talked about ways to get started in boating on the May 31 show.

Carl Blackwell, senior vice president and chief marketing officer of the National Marine Manufacturers Association and president of the national Grow Boating campaign, grew up boating but didn’t take a direct path to the industry.
The decline is largely the reason that the age of the average boat owner continues to increase.
Marine industry stakeholders unanimously agreed to continue funding the industrywide marketing campaign Discover Boating.
Grow Boating said today that the Marine Leadership Alliance donated $10,000 to the national Discover Boating campaign.