Appreciation for every member of a dealership team should be expressed often, of course. But there is no better time than during the joyous Christmas season. The simplest and most effective form of appreciation is giving positive praise. Thank you for all your efforts or You’ve been doing a really good job goes a long way, especially when praise is delivered in-person by the leader.

In the meantime, take a shot at singing my “Dealer’s Christmas Carol” (to the tune of “The Little Drummer Boy”).

Attack the algae blooms pa-rum-pa-pum-pum

It all could mean our doom pa-rum-pa-pum-pum

The elephant in our room pa-rum-pa-pum-pum

Our waterways to groom pa-rum-pa-pum-pum,

rum-pa-pum-pum, rum-pa-pum-pum

Let’s have good fishing laws pa-rum-pa-pum-pum

And push our dredging cause pa-rum-pa-pum-pum

Reduce the E in gas pa-rum-pa-pum-pum

And build up boats that last pa-rum-pa-pum-pum,

rum-pa-pum-pum, rum-pa-pum-pum

Don’t want a tax increase pa-rum-pa-pum-pum

And lots more boats, indeed pa-rum-pa-pum-pum

Boats people cheer about pa-rum-pa-pum-pum

And sales next year to shout pa-rum-pa-pum-pum,

rum-pa-pum-pum, rum-pa-pum-pum

Give us designs to cheer pa-rum-pa-pum-pum

No regulations to fear pa-rum-pa-pum-pum

More launching ramps we need pa-rum-pa-pum-pum

Meet restoration needs pa-rum-pa-pum-pum,

rum-pa-pum-pum, rum-pa-pum-pum

Keep Asian carp at bay pa-rum-pa-pum-pum

Don’t let them in Great Lakes pa-rum-pa-pum-pum

Let’s push to train more techs pa-rum-pa-pum-pum

Recycle glass and wrecks pa-rum-pa-pum-pum,

rum-pa-pum-pum, rum-pa-pum-pum

This time of year we think pa-rum-pa-pum-pum

We all should see black ink pa-rum-pa-pum-pum

Prospects to move along pa-rum-pa-pum-pum

In all we can’t go wrong pa-rum-pa-pum-pum,

rum-pa-pum-pum, rum-pa-pum-pum

We thank our dealer team pa-rum-pa-pum-pum

It’s why we all succeed pa-rum-pa-pum-pum

Our service is the best pa-rum-pa-pum-pum

We’ll stay above the rest pa-rum-pa-pum-pum,

rum-pa-pum-pum, rum-pa-pum-pum

Let’s kiss the year gone by pa-rum-pa-pum-pum

Ahead we’ll keep our eye pa-rum-pa-pum-pum

Twenty-two will see more growth pa-rum-pa-pum-pum

It’s what we all can know pa-rum-pa-pum-pum,

rum-pa-pum-pum, rum-pa-pum-pum

So hear me when I say pa-rum-pa-pum-pum

Trade Only is the way pa-rum-pa-pum-pum

You’ll always stay informed pa-rum-pa-pum-pum

Make it your daily norm pa-rum-pa-pum-pum,

rum-pa-pum-pum, rum-pa-pum-pum

This is my last post for 2021, and I sincerely thank all who read Dealer Outlook. We’ll return twice weekly beginning Jan. 4. Until then, my wish for you is the Merriest Christmas and a New Year filled with joy and success. Believe — the best is yet to come!

Norm