Reports that consumer confidence is climbing, despite higher interest rates, is good news for boat sales. Meanwhile, the next event that’s also good for sales by attracting women to fishing is set for the Florida Keys this fall.

Yesterday’s action by the Federal Reserve, raising interest rates another quarter percentage point, isn’t expected to dim the overall optimism of American consumers. That’s because reports from The Conference Board reported the highest consumer confidence level since January 2022. Moreover, the highly regarded University of Michigan index of consumer sentiment is reportedly the highest since September 2021.

Of course, this doesn’t guarantee increased boat sales, and inventory levels at many dealerships are building.

It’s time to throttle up aggressive marketing strategies, from heightened contact with existing customers to locking up good space now at boat shows scheduled for fall and winter. Most major shows are already filling their spaces, anticipating the growing need for face-to-face contact with prospects.

Meet with the entire team to set down everything on the dealership calendar for the balance of 2023 through the first quarter of 2024. All ideas should be considered: customer newsletters, in-store promotions, early sign-up discounts for winter sales and service, holiday specials, VIP receptions, charity-connected fundraising events, kids boating days, fishing seminars and adult education, to name a few.

Take time now to plan. Have some fun with brainstorming sessions to develop an overall promotional plan.

Fishing, No Yelling

This year’s Keys University and Fishing Fever Tournament, known as the “No-Yelling School of Fishing,” is slated for Oct. 13-15 in Islamorada, Fla.

Presented by the nonprofit Ladies Let’s Go Fishing Foundation, and led by founder Betty Bauman, this event is one of many held annually, with classroom educational sessions and lots of hands-on skills practice for offshore, inshore and bottom fishing. Speakers will include Capt. Lee Lavery and Capt. Jeanne Towne.

The hands-on classes are taught by professional guides and include such instruction as proper fish releasing, knot tying, dehooking, bait rigging, spin casting and cast netting. Plus, the schedule includes two networking events and optional charter fishing.

It’s a first-class introduction to saltwater fishing, and marine dealers, particularly in the Southeast, often inform customers of upcoming LLGF events. Some dealers might consider providing a “Fishing Scholarship” for a good customer who might want to attend.

Last year, participants boated a whopping 368 fish, including mahi, tuna, snapper, grouper, snook, redfish and trout, as well as first-ever bonefish and tarpon releases.

This year’s Keys University sessions will be held at the waterfront Elks Lodge in Tavernier, presented by Plantation Boat Mart & Marina.