Dealers desiring to gain insight into today’s financial concerns, marketing strategies, insurance considerations and more will want to take advantage of the latest The Boat Biz podcasts made available by the Marine Retailers Association of the Americas.
These special edition podcasts feature eight distinct guests: two MRAA Strategic Partners (Boats Group and Lightspeed); and six MRAA Education Champions (Boatline, Elite Recreational Finance, Global Marine Insurance, National Marine Distributors, Northpoint Commercial, Vantage Resource Group). With podcast host JB Hager, each expert is offering viewpoints about today’s business of boating.
“We’ve succeeded in capturing important insights from some of MRAA’s most significant industry partners,” Matt Gruhn, MRAA president, said in a statement. “Each is a member of our MRAA Strategic Partners and Education Champions, and has the leadership, knowledge and industry awareness that can help all dealers find greater success in 2023 and beyond. Moreover, we’re pleased to provide these mini podcast episodes free to everyone in the industry.”
Recorded during MRAA’s recent Dealer Week Conference and Expo, here’s a capsule description of each podcast:
Boats Group: John Souch, Boats Group sales director, shares insights into what the recent model-year listing activity and the overall healthy consumer activity mean for 2023.
Northpoint Commercial: Russell Baqir, Northpoint Commercial Finance, talks key elements dealers should be thinking in 2023, and revealing RV industry perspectives that may translate into the marine market.
Elite Recreational Finance: Jimmy Delegro, founder of Elite Recreational Finance, shares how he built the company from the ground up, how he’s carved out a niche as an industry leader and all about forming relationships.
Global Marine Insurance: The world of marine insurance has undergone significant change over the last few years. Global’s Troy Buttleman discusses the changing state of insurance and how the company delivers for dealers in today’s business picture.
Vantage Resource Group: Vantage’s Ross Solwold shares his insights into how dealers can strengthen their alternative profit centers, highlighting some of Vantage’s unique products.
National Marine Distributors Association: Drawing from her experience, Nancy Cueroni, NMDA president, take viewers on a candid examination of the distributor side of the COVID-related supply-chain issues.
Lightspeed: Brad Lloyd, Lightspeed Dealer Management Systems, reveals how automating processes help dealers become more effective in their customer communications and in overall dealership systems.
Boatline: Boatline’s Lori Stacy and Nicole Schantz team up to share great insights about digital marketing and digital retail, and how dealers can tap into the wealth of data and information from Statistical Surveys.
“We are proud we have now built a solid foundation with The Boat Biz podcasts which was one of our essential goals in MRAA’s Strategic Roadmap for 2023-2025,” Gruhn said in a. “These 8 newest episodes now double our current output, giving us 16 compelling podcasts from which all dealers can garner timely business insights. Each episode stands alone and provides a unique story while supplying the industry with beneficial market breakdowns, actionable content and highlighting many different business aspects within our industry.”
Click here to learn more about The Boat Biz podcast.
