PHOTO COURTESY BOSTON BOATWORKSCustom boatbuilder Boston Boatworks has named Ed Roberts as director of sales. His responsibilities will include overseeing the launch and branding of the company’s new 52 Offshore Express Cruiser, the BB52, and subsequent additions to the BB lineup.
“We are very excited Ed has chosen to join us and are thrilled to add his sales and marketing expertise to our team. Ed is as serious about boatbuilding as he is about stakeholder and client relationships,” Scott Smith, Boston Boatworks CEO, said in a statement. “While Ed is responsible for sales, he possesses a thorough understanding of all aspects of boat design, construction, maintenance, ownership and management strategies. He is also widely known as an excellent collaborator among members of a vast yacht brokerage network.”
Roberts has a background in international luxury marine brand management, and he plans to develop a company-wide sales strategy that will include overseeing the dealer network. “We look forward to engaging a small but select group of dealer organizations that share a similar level of passion for building excellence,” he said in the statement.
Previous positions that Roberts has held include vice president of Grand Banks Yachts, North American sales director for Oceanco and global sales director for Hodgdon Yachts. He was also the event chairman of the Shipyard Cup, one of 11 superyacht sailing regattas worldwide, and serves on the board of directors of the International Superyacht Society.
