Brothers Caleb and Luke Wilson have purchased the TowBoatUS Lake Allatoona franchise in Emerson, Ga. The brothers oversee operations, and Caleb’s wife, Madison, handles the off-water business.
“When we were growing up, being entrepreneurial together one day was something we always joked about,” Luke Wilson said in a statement. “This opportunity opened up, and the three of us are all excited to be back outdoors and on the water”
The company dispatcher the captains who worked for the previous owners are staying with the business, which keeps its two response boats at Allatoona Landing and Little River marinas.
Separate from the towing service, the Wilsons offer salvage, environmental remediation and dive services.
