Lowe Boats has unveiled new brand graphics, including new product designs, updated messaging and a logo to attract the next generation of consumers.
“We’re passionate about delivering amazing experiences on the water for our customers, and we have a long history of delivering world class boats that last generations,” Greg Falkner, general manager, said in a statement. “The bold new direction for Lowe is built upon this strong foundation to honor our current customers’ passion for the outdoors while evolving the brand to dynamically attract the next generation of boaters.”
Boat design is also part of the brand relaunch, with the completely redesigned 2022 model year SS Pontoon (shown above) and Bay Series boats and will be carried through Lowe’s full lineup in upcoming model years, the company said.
“This new era for Lowe is only as strong as our products, and we couldn’t be more thrilled to launch these unrivaled designs with our consumers in mind, with our new branding, which matches our bold new style,” continued Falkner.
This fall, the company said it plans to introduce a redesigned website.
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