Parent company Kanbrick announced that it named Terry McNew chief executive officer of Marine Concepts, a manufacturer of boat covers based in Kaiser, Mo.

“We’re aligned in our vision to develop the preeminent platform to better serve the needs of recreational boating enthusiasts, and it’s clear that Terry’s in-depth experience and passion for boating will help take Marine Concepts to the next stage,” Kanbrick co-founder Tracy Britt Cool said in a statement.

McNew previously was CEO of MasterCraft Boat Co., where he led the company through its 2015 initial public offering. McNew assumes his new role from Marine Concepts founder Randy Kent, who remains a partner and owner in the business and focuses on product innovation and strategic partnerships.

McNew will oversee day-to-day operations and the company’s long-term organic growth and acquisition strategy.

“I’m thrilled to join Marine Concepts,” McNew said in the statement. “Randy and the team have created the world’s best boat cover, and I look forward to building on its success by entering new markets, expanding our product offering and acquiring high-quality aftermarket marine products.”