Online marketplace MarineSource.com announced a partnership with BoatTest.com. The collaboration brings BoatTest’s independent testing, data and video reviews directly into the MarineSource platform, helping buyers move seamlessly from research to contacting a seller.
“Shoppers want confidence, speed and clarity,” MarineSource CEO and co-founder Chris Kanaley said in a statement. “By weaving BoatTest’s expert reviews and performance data into MarineSource.com listings, we’re giving boat buyers the insight they need now for when they’re ready to take the next step. For our customers in the marine industry, this is yet another way we are driving quality traffic to our marketplace.”
Integration between the properties will roll out in phases beginning in November with popular categories, the statement said, and expanding across additional brands and models over time. BoatTest and MarineSource will also collaborate on editorial features, buyer education and seasonal shopping guides.
MarineSource recently partnered with Informa Markets as the exclusive marketplace partner for the Fort Lauderdale boat show.
