The Marine Marketers of America and the Marine Retailers Association of the Americas are partnering through a new alliance. The marketing collaboration officially launches at Dealer Week, which is scheduled for Dec. 7-10 in Tampa, Fla.
“This strategic agreement brings together two organizations with a shared vision,” MMA president Alisdair Martin said in a statement. “By pooling our strengths — MMA’s marketing expertise and MRAA’s dealer relationships and educational platform — this alliance will enable both organizations to deepen member value, broaden reach and support a more digitally savvy, growth-oriented retail network for boating.”
As part of the agreement, MMA will host a “Marketing Connection Corner” at Dealer Week, offering a forum where members, experts and dealers can exchange insights and trends, and make new connections. MMA will also launch a new “Dealer Marketing” Neptune Award category, exclusive to dealers, that will recognize outstanding marketing practices. The winner will be recognized next year during the Discover Boating Miami International Boat Show.
“This marketing initiative and alignment with the MMA benefits marine retailers in an era where engaging customers and future boaters is vitally important for the future of their business and the recreational boating industry as a whole,” MRAA president Matt Gruhn said in the statement.
