The Marine Retailers Association of the Americas launched its 2026 model year Dealer-Manufacturer Scorecard Program this week, aiming to foster more productive relationships between dealers and manufacturers. The program provides a standardized platform to facilitate discussions around performance, customer service and go-to-market strategies as the industry prepares for the new model year.
“There has never been a more important time to foster critical conversations between dealers and manufacturers,” MRAA president Matt Gruhn said in a statement. “This program offers a standardized, turnkey approach to doing just that.”
The platform represents the culmination of a four-month program with insights provided by more than 175 dealerships related to manufacturer performance in the relationship, from product quality to marketing and promotions programs, and satisfaction with manufacturer representatives.
To support implementation, MRAA has made available a suite of resources, including tutorial videos, scoring guidance, email templates and participation tools. The Scorecard Program underscores MRAA’s broader mission to elevate retail performance and unify the marine industry around actionable, data-driven improvement.
Click here for more information or contact Gruhn at [email protected].
