Viking Yacht Co. has expanded its dealer network to Bermuda, adding PW Marine to represent Viking and Valhalla Boatworks on the island nation. PW Marine parent company The Waterfront Group is a sixth-generation Bermudian business that includes marinas, wellness centers, vacation rentals, event properties and more.
“We are delighted to represent the Viking Yacht Company and Valhalla Boatworks in Bermuda,” Waterfront Group president William Cox says. “To be associated with Viking and the Healey family is an honor that represents the values of quality that our families share. Valhalla is perfectly aligned with our PW Marine Division and the next phase of our evolution to bring exciting and innovative products to Bermuda.”
“We spent some time on the islands and saw the incredible things the Cox family has done over the years and how successful they’ve been in the marina and hospitality businesses,” says Viking president and CEO Pat Healey. “This was a perfect partnership just waiting to happen. When it comes to Bermuda, the Cox family has everything boat owners could ever want.”
PW is planning to offer the entire Valhalla Boatworks lineup from 33 to 46 feet — it has already sold a V-33 — as well as Viking Yachts models.
“We’re also very excited about the potential for our Viking Billfish Series [38- and 46-foot models] in the Bermuda market,” Healey says. “This partnership expands our global distribution into an area that’s truly ideal for both our Valhalla center consoles and Billfish sportfishing boats.”
This article was originally published in the September 2021 issue.
