Analysis: Spring 2026 Boat Market
July 9, 2026
An industry financier sees consumer demand linked to numerous questions about boat usage and costs.
An industry financier sees consumer demand linked to numerous questions about boat usage and costs.
New-boat sales continue to struggle as shoppers look for deals, sometimes searching across multiple states.
Registrations for the 15-foot-and-over powerboat market through March were down 6.4%, as inventory levels get closer to consumer demand.
Marine retailers continued to report new-boat sales declines in a month that is usually one of the strongest leading into the boating season
Developing customers who love you is a long game, not a short grab for profits. Dealers are right to be concerned about headwinds the industry is facing, but everyone at dealerships still must maintain focus on the customer experience.
Dealers continue to report strong interest in new boats and are maintaining business with traditional selling strategies
The Discover Boating Miami International Boat Show welcomed 100,000 visitors from 35 countries to six venues across the city
As results from the 2023 boat show season begin to pour in, it’s worth asking: Are we seeing a repeat of the late-twenty-teens marketplace?
Here’s what industry leaders see coming in 2023 in the areas of technology, engines, boat sales, political advocacy, mergers and acquisitions, and the workforce.
As the calendar year closes and the 2023 model year launches into boat-show season, dealers across North America continue to report a significant slowdown in retail activity.
An industry financier sees consumer demand linked to numerous questions about boat usage and costs.
New-boat sales continue to struggle as shoppers look for deals, sometimes searching across multiple states.
Registrations for the 15-foot-and-over powerboat market through March were down 6.4%, as inventory levels get closer to consumer demand.
Marine retailers continued to report new-boat sales declines in a month that is usually one of the strongest leading into the boating season
Developing customers who love you is a long game, not a short grab for profits. Dealers are right to be concerned about headwinds the industry is facing, but everyone at dealerships still must maintain focus on the customer experience.
Dealers continue to report strong interest in new boats and are maintaining business with traditional selling strategies
The Discover Boating Miami International Boat Show welcomed 100,000 visitors from 35 countries to six venues across the city
As results from the 2023 boat show season begin to pour in, it’s worth asking: Are we seeing a repeat of the late-twenty-teens marketplace?
Here’s what industry leaders see coming in 2023 in the areas of technology, engines, boat sales, political advocacy, mergers and acquisitions, and the workforce.
As the calendar year closes and the 2023 model year launches into boat-show season, dealers across North America continue to report a significant slowdown in retail activity.
