
Q&A with Heléne Mellquist
Heléne Mellquist assumed her current role as president of Volvo Penta, which includes Volvo Penta Marine Leisure, Volvo Penta Marine Commercial and Volvo Penta Industrial, in the thick of the Covid-19 pandemic in July 2020.

Heléne Mellquist assumed her current role as president of Volvo Penta, which includes Volvo Penta Marine Leisure, Volvo Penta Marine Commercial and Volvo Penta Industrial, in the thick of the Covid-19 pandemic in July 2020.

Various consumer sentiment scores are down, and up, while small-business owners are worrying and home builders are more optimistic
Founded in 1966, the International Council of Marine Industry Associations is a global organization composed of national boating federations and other bodies involved in the recreational marine industry. ICOMIA works on such issues as breaking down trade barriers, improving boating safety and promoting recreational boating worldwide.

Inflation, supply-chain kinks and the continuing war in Ukraine continue to be serious concerns, but numerous companies with a global presence for exports are reporting optimism at the start of 2023.

A key measure of U.S. consumer confidence rose in December as the economy added 223,000 jobs, the smallest gain in two years. The Conference Board reported that its Consumer Confidence Index rose to 108.3 from 101.4 in November.

Here’s what industry leaders see coming in 2023 in the areas of technology, engines, boat sales, political advocacy, mergers and acquisitions, and the workforce.

A key measure of U.S. consumer confidence declined in November amid continued high inflation and rising interest rates.

Boat registration totals for July mostly revealed considerable weakness compared with a year earlier, and tumbled back into a steeper downtrend than the prior month’s comparisons.

Inventories of new and used boats are improving at the retail level but are still considered comparatively lean, according to the results of the monthly Pulse Report survey.

After two years of unprecedented growth, and with economic uncertainty looming on the horizon, marine marketers are focusing on digital as well as print efforts, and customer engagement — but with a wary eye on continued supply-chain issues, inventory shortages, inflation, fuel prices and more.

Heléne Mellquist assumed her current role as president of Volvo Penta, which includes Volvo Penta Marine Leisure, Volvo Penta Marine Commercial and Volvo Penta Industrial, in the thick of the Covid-19 pandemic in July 2020.

Various consumer sentiment scores are down, and up, while small-business owners are worrying and home builders are more optimistic
Founded in 1966, the International Council of Marine Industry Associations is a global organization composed of national boating federations and other bodies involved in the recreational marine industry. ICOMIA works on such issues as breaking down trade barriers, improving boating safety and promoting recreational boating worldwide.

Inflation, supply-chain kinks and the continuing war in Ukraine continue to be serious concerns, but numerous companies with a global presence for exports are reporting optimism at the start of 2023.

A key measure of U.S. consumer confidence rose in December as the economy added 223,000 jobs, the smallest gain in two years. The Conference Board reported that its Consumer Confidence Index rose to 108.3 from 101.4 in November.

Here’s what industry leaders see coming in 2023 in the areas of technology, engines, boat sales, political advocacy, mergers and acquisitions, and the workforce.

A key measure of U.S. consumer confidence declined in November amid continued high inflation and rising interest rates.

Boat registration totals for July mostly revealed considerable weakness compared with a year earlier, and tumbled back into a steeper downtrend than the prior month’s comparisons.

Inventories of new and used boats are improving at the retail level but are still considered comparatively lean, according to the results of the monthly Pulse Report survey.

After two years of unprecedented growth, and with economic uncertainty looming on the horizon, marine marketers are focusing on digital as well as print efforts, and customer engagement — but with a wary eye on continued supply-chain issues, inventory shortages, inflation, fuel prices and more.