Reports from retailers and manufacturers following the boat shows, coupled with an informal survey I conducted with sales and marketing executives, tell me we need a mixed bag of tricks to address new-boat sales and the state of consumer confidence.
Chuck Rubin became CEO of West Marine in December, following a career that included being CEO at Ulta Beauty and the craft brand Michaels, as well as being president of North American retail for Office Depot and a partner at the information-technology company Accenture.
Electrification of boats is still a few years away, but sustainable, emissions-reducing fuels are available now, and the marine industry needs to do its part to reduce CO2 emissions
The recently released E-13 Standard from the American Boat & Yacht Council could go a long way toward helping boatbuilders, insurers and other industry players feel more comfortable about vessels that incorporate this technology.
For decades, builders of everything from boats to shop-floor machinery have turned to Bob Latham, founder of Latham Marine, for better parts
To take a closer look at the similarities and differences between boating and RVing, Soundings Trade Only talked with Craig Kirby, president/CEO of the RV Industry Association.
The recreational vehicle industry, like the marine industry, saw all-time-high sales during the Covid-19 pandemic, and now leaders in both realms are working on ways to keep those newcomers in the fold.
Here’s what industry leaders see coming in 2023 in the areas of technology, engines, boat sales, political advocacy, mergers and acquisitions, and the workforce.
Many Americans have experienced the unique sense of joy and freedom that comes with spending time in the great outdoors, and as more and more Americans flock to our nation’s waterways, Congress must focus on protecting boating access across the nation.
To help connect women with knowledgeable allies, Soundings Trade Only has inaugurated a program to match women in the first five years of their marine careers with long-tenured industry leaders.
Reports from retailers and manufacturers following the boat shows, coupled with an informal survey I conducted with sales and marketing executives, tell me we need a mixed bag of tricks to address new-boat sales and the state of consumer confidence.
Chuck Rubin became CEO of West Marine in December, following a career that included being CEO at Ulta Beauty and the craft brand Michaels, as well as being president of North American retail for Office Depot and a partner at the information-technology company Accenture.
Electrification of boats is still a few years away, but sustainable, emissions-reducing fuels are available now, and the marine industry needs to do its part to reduce CO2 emissions
The recently released E-13 Standard from the American Boat & Yacht Council could go a long way toward helping boatbuilders, insurers and other industry players feel more comfortable about vessels that incorporate this technology.
For decades, builders of everything from boats to shop-floor machinery have turned to Bob Latham, founder of Latham Marine, for better parts
To take a closer look at the similarities and differences between boating and RVing, Soundings Trade Only talked with Craig Kirby, president/CEO of the RV Industry Association.
The recreational vehicle industry, like the marine industry, saw all-time-high sales during the Covid-19 pandemic, and now leaders in both realms are working on ways to keep those newcomers in the fold.
Here’s what industry leaders see coming in 2023 in the areas of technology, engines, boat sales, political advocacy, mergers and acquisitions, and the workforce.
Many Americans have experienced the unique sense of joy and freedom that comes with spending time in the great outdoors, and as more and more Americans flock to our nation’s waterways, Congress must focus on protecting boating access across the nation.
To help connect women with knowledgeable allies, Soundings Trade Only has inaugurated a program to match women in the first five years of their marine careers with long-tenured industry leaders.
