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The 2024 Global Marine Industry Workplace Study
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MRAA

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Scenario Planning 101

How this critical exercise can help you overcome uncertainty in the year ahead.

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Learn From These Mistakes

MRAA’s challenges with incorporating new technology is a cautionary tale for boat dealers everywhere.

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The Big Mistake

In any industry, it’s important to focus on both customer service and customer experience. If you’re looking for ideas to do better as a boat dealer, check out MRAA’s “Guide to a World Class Customer Experience.”

1.June 2023 New Boat Retail

A Gloomy June

In a month that usually sees new boats being delivered every hour on the hour every sunny Saturday, June sales were slow, and in-person interaction seemed to be even slower at dealerships.

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Time to Buckle Down

If you’re looking for new strategies to succeed and invest in your own training and development, be sure to attend MRAA’s Dealer Week conference and expo this December in Tampa, FL.

AdobeStock_137085864 (1)

The Big Mistake

In any industry, it’s important to focus on both customer service and customer experience. If you’re looking for ideas to do better as a boat dealer, check out MRAA’s “Guide to a World Class Customer Experience.”

1.June 2023 New Boat Retail

A Gloomy June

In a month that usually sees new boats being delivered every hour on the hour every sunny Saturday, June sales were slow, and in-person interaction seemed to be even slower at dealerships.

1cf01f_fe99e3f94a0749d4a5c1a603bb8b4ae1~mv2

Time to Buckle Down

If you’re looking for new strategies to succeed and invest in your own training and development, be sure to attend MRAA’s Dealer Week conference and expo this December in Tampa, FL.

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