MRAA

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Culture of Training

At the MRAA, we are learning that artificial intelligence can help everyone on our team improve.

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The New-Boater Bubble

At the height of the pandemic, more than a million newcomers came into boating. The question is: Can we keep them?

1. Dec 2023 Sentiment

Conversation Shift

Marine retailers say customers are responding to social media, email marketing campaigns and text messages.

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Scenario Planning 101

How this critical exercise can help you overcome uncertainty in the year ahead.

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Learn From These Mistakes

MRAA’s challenges with incorporating new technology is a cautionary tale for boat dealers everywhere.

MRAA_AimieHighResPrint

Culture of Training

At the MRAA, we are learning that artificial intelligence can help everyone on our team improve.

AdobeStock_228615864

The New-Boater Bubble

At the height of the pandemic, more than a million newcomers came into boating. The question is: Can we keep them?

1. Dec 2023 Sentiment

Conversation Shift

Marine retailers say customers are responding to social media, email marketing campaigns and text messages.