Conversation Shift
January 23, 2024
Marine retailers say customers are responding to social media, email marketing campaigns and text messages.
Marine retailers say customers are responding to social media, email marketing campaigns and text messages.
This is the way that you and your team can beat the market in the year ahead.
On the heels of the Fort Lauderdale International Boat Show, dealers have a slightly improved outlook about challenges ahead.
Quite a few obstacles have aligned in the industry’s path, but there are ways to prepare for them.
How this critical exercise can help you overcome uncertainty in the year ahead.
In 2024, our industry will face challenges from the economy and government.
MRAA’s challenges with incorporating new technology is a cautionary tale for boat dealers everywhere.
In any industry, it’s important to focus on both customer service and customer experience. If you’re looking for ideas to do better as a boat dealer, check out MRAA’s “Guide to a World Class Customer Experience.”
In a month that usually sees new boats being delivered every hour on the hour every sunny Saturday, June sales were slow, and in-person interaction seemed to be even slower at dealerships.
Marine retailers say customers are responding to social media, email marketing campaigns and text messages.
This is the way that you and your team can beat the market in the year ahead.
On the heels of the Fort Lauderdale International Boat Show, dealers have a slightly improved outlook about challenges ahead.
Quite a few obstacles have aligned in the industry’s path, but there are ways to prepare for them.
How this critical exercise can help you overcome uncertainty in the year ahead.
In 2024, our industry will face challenges from the economy and government.
MRAA’s challenges with incorporating new technology is a cautionary tale for boat dealers everywhere.
In any industry, it’s important to focus on both customer service and customer experience. If you’re looking for ideas to do better as a boat dealer, check out MRAA’s “Guide to a World Class Customer Experience.”
In a month that usually sees new boats being delivered every hour on the hour every sunny Saturday, June sales were slow, and in-person interaction seemed to be even slower at dealerships.
