
The Big Mistake
In any industry, it’s important to focus on both customer service and customer experience. If you’re looking for ideas to do better as a boat dealer, check out MRAA’s “Guide to a World Class Customer Experience.”

In any industry, it’s important to focus on both customer service and customer experience. If you’re looking for ideas to do better as a boat dealer, check out MRAA’s “Guide to a World Class Customer Experience.”

In a month that usually sees new boats being delivered every hour on the hour every sunny Saturday, June sales were slow, and in-person interaction seemed to be even slower at dealerships.

If you’re looking for new strategies to succeed and invest in your own training and development, be sure to attend MRAA’s Dealer Week conference and expo this December in Tampa, FL.

In a traditionally strong month for recreational boat sales, dealers reported continued retail declines and higher-than-preferred inventory levels in May.

If you are a boat dealer, the MRAA is working on your behalf every day — whether you are a member or not. It’s an organization I want to support, and feel a duty to support, to know I’ve done my part to grow this great industry.

Discover Boating’s mission to expand the market for boating by attracting the next generation, and retaining and growing current boaters, comes into market as consumers navigate economic and political headwinds.

As a new boating season gets underway, the top threat to boater access and businesses that depend on the marine industry is the federal government’s proposed speed restrictions along much of the Atlantic coast of the United States.

Onboarding new customers can also be powerful for word-of-mouth marketing, and repeat and referral business.

After a glimmer of hope at winter boat shows, most dealers are disappointed by declining sales and tough economic times.

As interest in boats and other recreational goods adjusts to a new normal after the pandemic, the mission of Discover Boating — powered by the NMMA and the MRAA — remains focused on attracting the next generation of boaters, and retaining and growing current boaters.

In any industry, it’s important to focus on both customer service and customer experience. If you’re looking for ideas to do better as a boat dealer, check out MRAA’s “Guide to a World Class Customer Experience.”

In a month that usually sees new boats being delivered every hour on the hour every sunny Saturday, June sales were slow, and in-person interaction seemed to be even slower at dealerships.

If you’re looking for new strategies to succeed and invest in your own training and development, be sure to attend MRAA’s Dealer Week conference and expo this December in Tampa, FL.

In a traditionally strong month for recreational boat sales, dealers reported continued retail declines and higher-than-preferred inventory levels in May.

If you are a boat dealer, the MRAA is working on your behalf every day — whether you are a member or not. It’s an organization I want to support, and feel a duty to support, to know I’ve done my part to grow this great industry.

Discover Boating’s mission to expand the market for boating by attracting the next generation, and retaining and growing current boaters, comes into market as consumers navigate economic and political headwinds.

As a new boating season gets underway, the top threat to boater access and businesses that depend on the marine industry is the federal government’s proposed speed restrictions along much of the Atlantic coast of the United States.

Onboarding new customers can also be powerful for word-of-mouth marketing, and repeat and referral business.

After a glimmer of hope at winter boat shows, most dealers are disappointed by declining sales and tough economic times.

As interest in boats and other recreational goods adjusts to a new normal after the pandemic, the mission of Discover Boating — powered by the NMMA and the MRAA — remains focused on attracting the next generation of boaters, and retaining and growing current boaters.