MRAA

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The Big Mistake

In any industry, it’s important to focus on both customer service and customer experience. If you’re looking for ideas to do better as a boat dealer, check out MRAA’s “Guide to a World Class Customer Experience.”

1.June 2023 New Boat Retail

A Gloomy June

In a month that usually sees new boats being delivered every hour on the hour every sunny Saturday, June sales were slow, and in-person interaction seemed to be even slower at dealerships.

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Time to Buckle Down

If you’re looking for new strategies to succeed and invest in your own training and development, be sure to attend MRAA’s Dealer Week conference and expo this December in Tampa, FL.

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A Boat Dealer’s Best Friend

If you are a boat dealer, the MRAA is working on your behalf every day — whether you are a member or not. It’s an organization I want to support, and feel a duty to support, to know I’ve done my part to grow this great industry.

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Long-Game Strategy

Discover Boating’s mission to expand the market for boating by attracting the next generation, and retaining and growing current boaters, comes into market as consumers navigate economic and political headwinds.

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A Whale of a Challenge

As a new boating season gets underway, the top threat to boater access and businesses that depend on the marine industry is the federal government’s proposed speed restrictions along much of the Atlantic coast of the United States.

3. March sentiment

A Short Recovery

After a glimmer of hope at winter boat shows, most dealers are disappointed by declining sales and tough economic times.

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New Research, New Opportunities

As interest in boats and other recreational goods adjusts to a new normal after the pandemic, the mission of Discover Boating — powered by the NMMA and the MRAA — remains focused on attracting the next generation of boaters, and retaining and growing current boaters.

AdobeStock_137085864 (1)

The Big Mistake

In any industry, it’s important to focus on both customer service and customer experience. If you’re looking for ideas to do better as a boat dealer, check out MRAA’s “Guide to a World Class Customer Experience.”

1.June 2023 New Boat Retail

A Gloomy June

In a month that usually sees new boats being delivered every hour on the hour every sunny Saturday, June sales were slow, and in-person interaction seemed to be even slower at dealerships.

1cf01f_fe99e3f94a0749d4a5c1a603bb8b4ae1~mv2

Time to Buckle Down

If you’re looking for new strategies to succeed and invest in your own training and development, be sure to attend MRAA’s Dealer Week conference and expo this December in Tampa, FL.

ABC Social-4 (1)

A Boat Dealer’s Best Friend

If you are a boat dealer, the MRAA is working on your behalf every day — whether you are a member or not. It’s an organization I want to support, and feel a duty to support, to know I’ve done my part to grow this great industry.

AdobeStock_123018046

Long-Game Strategy

Discover Boating’s mission to expand the market for boating by attracting the next generation, and retaining and growing current boaters, comes into market as consumers navigate economic and political headwinds.

1. AdobeStock_270592739

A Whale of a Challenge

As a new boating season gets underway, the top threat to boater access and businesses that depend on the marine industry is the federal government’s proposed speed restrictions along much of the Atlantic coast of the United States.

3. March sentiment

A Short Recovery

After a glimmer of hope at winter boat shows, most dealers are disappointed by declining sales and tough economic times.

AdobeStock_215281436

New Research, New Opportunities

As interest in boats and other recreational goods adjusts to a new normal after the pandemic, the mission of Discover Boating — powered by the NMMA and the MRAA — remains focused on attracting the next generation of boaters, and retaining and growing current boaters.