A Balancing Act
March 22, 2023
Dealers continue to report strong interest in new boats and are maintaining business with traditional selling strategies
Dealers continue to report strong interest in new boats and are maintaining business with traditional selling strategies
Dealers say that despite talk an impending recession, that 2023 may turn out to be similar to 2019 — a perfectly strong sales year compared to traditional norms
If you’re a boat dealer, the truth is, the government is making decisions right now that could harm your business. On multiple fronts. And it’s time you fight back.
As results from the 2023 boat show season begin to pour in, it’s worth asking: Are we seeing a repeat of the late-twenty-teens marketplace?
This issue has a theme that dips a toe into boating and RVing, two industries that share many similarities.
Fear of an impending exodus, especially with concerns about a looming economic recession, has leaders at the MRAA, the National Marine Manufacturers Association and the Recreational Boating & Fishing Foundation urging the industry to start focusing immediately on improving customer service as the primary way to retain these boaters.
The Discover Boating team, powered by the Marine Retailers Association of the Americas and the National Marine Manufacturers Association, is looking ahead to continued industry momentum this year.
As the calendar year closes and the 2023 model year launches into boat-show season, dealers across North America continue to report a significant slowdown in retail activity.
Here are seven ways dealers can prepare for 2023.
With insights gleaned from more than 16,000 individual industry employee satisfaction surveys, the Marine Retailers Association of the Americas has gained new understanding and answers of how to drive employee engagement.
Dealers continue to report strong interest in new boats and are maintaining business with traditional selling strategies
Dealers say that despite talk an impending recession, that 2023 may turn out to be similar to 2019 — a perfectly strong sales year compared to traditional norms
If you’re a boat dealer, the truth is, the government is making decisions right now that could harm your business. On multiple fronts. And it’s time you fight back.
As results from the 2023 boat show season begin to pour in, it’s worth asking: Are we seeing a repeat of the late-twenty-teens marketplace?
This issue has a theme that dips a toe into boating and RVing, two industries that share many similarities.
Fear of an impending exodus, especially with concerns about a looming economic recession, has leaders at the MRAA, the National Marine Manufacturers Association and the Recreational Boating & Fishing Foundation urging the industry to start focusing immediately on improving customer service as the primary way to retain these boaters.
The Discover Boating team, powered by the Marine Retailers Association of the Americas and the National Marine Manufacturers Association, is looking ahead to continued industry momentum this year.
As the calendar year closes and the 2023 model year launches into boat-show season, dealers across North America continue to report a significant slowdown in retail activity.
Here are seven ways dealers can prepare for 2023.
With insights gleaned from more than 16,000 individual industry employee satisfaction surveys, the Marine Retailers Association of the Americas has gained new understanding and answers of how to drive employee engagement.
